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Just don’t be fooled. Big diamond brands tell big untruths.
We love diamonds. We just know too much about the business of diamond mining and diamond jewelry marketing to sell even one mined diamond. Never have, never will.
We’ve reached the point where there is no positive reason to buy a mined diamond. Mining’s environmental and human impact are well known and substantiated. Diamonds that are man made are identically gorgeous (because they’re chemically the same!) and right now, are less expensive than comparable mined diamonds sold by most jewelry companies. Because lab grown diamonds are technically rarer, we suspect that as more people become familiar with the advantages of lab grown, prices will rise on pace with demand.
12FIFTEEN is part of the Forever Companies, and our sister brands ONLY offer lab diamonds, gemstones and diamond alternative stones in our fine jewelry. Each of our companies’ products have unique benefits. If you purchase from 12FIFTEEN, Diamond Nexus or Forever Artisans, you become a part of the Forever family of people who love our fine jewelry, family discounts, lab grown price match guarantee and family trade-up program. For more information, contact a 12FIFTEEN Consultant at (800) 604-1215.